History of the Negroni

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The Negroni stands as one of the most celebrated and enduring classic cocktails, known for its harmonious yet potent blend of gin, Campari, and sweet vermouth. With its distinct formula and vibrant history, the Negroni isn't just a drink; it's a cultural icon best enjoyed slowly, allowing each sip to unfold its complex layers. This cocktail's fascinating origins and evolution have anchored it firmly in the annals of cocktail lore. So, how did this trinity of spirits come to be recognized as one of the best cocktails of all time?

TL;DR

• Negroni was allegedly invented in Florence in 1919 by Count Camillo Negroni.
• Counterclaims suggest it was created by General Pascal Olivier Comte de Negroni in the mid-1800s.
• Orson Welles' endorsement in 1947 helped popularize the Negroni internationally.
• Numerous modern variations exist, including the White Negroni and Negroni Sbagliato.

Who Invented the Negroni?

The widely accepted story begins in Florence, Italy, in 1919. Count Camillo Negroni, a charismatic and adventurous nobleman, frequented Caffè Casoni, a prominent café in the city. Known for his penchant for the Americano cocktail—a mix of Campari, sweet vermouth, and club soda—Count Negroni sought something with a bit more kick. One fateful day, he asked bartender Fosco Scarselli to replace the soda water with gin. The result was an instant success, and the Count's favorite beverage quickly garnered popularity among other patrons. They began to order the drink by asking for 'a Negroni.'

Recognizing the growing demand, the Negroni family capitalized on its success by establishing a distillery. They produced a pre-mixed version of the cocktail, marketed as Antico Negroni 1919, which introduced many others to the delights of this Italian concoction. The Negroni promptly secured its status as a staple in the world of cocktails.

Counter-Claims

Despite the widespread acceptance of Camillo Negroni as the cocktail's creator, alternate narratives challenge this origin story. One notable counterclaim comes from Colonel Hector Andres Negroni, who contends that Count Camillo Negroni never existed. According to him, the cocktail was actually invented by General Pascal Olivier Comte de Negroni, a general in the French army and a notable participant in the Franco-Prussian War. It is believed that General Negroni concocted the drink while stationed in Senegal between 1855 and 1865. Though this theory has its supporters, it lacks substantial evidence compared to the more celebrated Italian account.

The Negroni's Journey Across the Globe

The Negroni's exposure to an international audience began with figures like American writer and director Orson Welles. While in Italy in 1947, Welles encountered the drink and famously quipped that "the bitters are excellent for your liver, the gin is bad for you. They balance each other." This endorsement highlighted the cocktail's balanced yet intricate profile, further propelling its popularity beyond Italian borders.

By the early 21st century, the Negroni had become a global phenomenon, inspiring a dedicated following. In 2013, this fervent appreciation gave rise to Negroni Week. Created by Campari and Imbibe Magazine, this annual event celebrates the cocktail while raising money for various charitable causes. Negroni Week ensures that this storied drink remains in the limelight, celebrated by bartenders and cocktail enthusiasts alike.

Whether you credit the Italians or the French for its invention, there's no denying that the Negroni is an exceptionally moreish cocktail, perfect for leisurely afternoons or sophisticated soirées.

Variations of the Negroni

No classic cocktail achieves its status without inspiring numerous variations, and the Negroni is no exception. Bartenders and mixologists around the world have put their own twists on this iconic beverage:

• White Negroni: A modern twist that substitutes Suze—a French gentian liqueur—in place of Campari, and Lillet Blanc or dry vermouth for sweet vermouth, resulting in a lighter and more herbaceous drink.
• Count Mast Negroni: This variation uses Jägermeister instead of Campari, introducing a more complex mix of sweet, herbal, and slightly bitter notes.
• Americano: The precursor to the Negroni itself, made with Campari, sweet vermouth, and topped with club soda for a refreshingly lighter alternative.
• Negroni Sbagliato: Meaning "mistaken Negroni" in Italian, this variation replaces gin with sparkling wine, creating a bubbly and festive rendition.

Experimenting with these adaptations can offer new experiences while honoring the Negroni's timeless essence. Each version carries its unique charm, but all pay homage to the original's straightforward yet sophisticated foundation.

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Negroni

Recipe card

4.84 / 5

Lowball glass

Microbadges

IBA Official Drink

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Invented

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1919

Base ingredient

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Gin

Calories

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178 calories

Garnish

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Orange

Alcohol content

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28% | 2.52 units of alcohol ^*

Details

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Easy

Classic

Stirred

The Negroni is a classic Italian cocktail that has been enjoyed for over a century. The drink is made up of equal parts gin, Campari, and red vermouth, resulting in a harmonious balance of flavors. The origins of the Negroni trace back to the early 1900s, when Count Camillo Negroni requested for his Americano cocktail to be made stronger by replacing the soda water with gin. The result was a bold and bitter-sweet concoction that became an instant hit. The combination of the herbal notes from the gin, the bitter and citrusy flavors of Campari, and the rich sweetness of red vermouth creates a complex and sophisticated taste. The Negroni is often garnished with an orange peel, adding a zesty aroma to the drink. Whether sipped on a warm summer evening or enjoyed as an aperitif before a meal, the Negroni is a timeless classic that continues to be a favorite amongst cocktail enthusiasts.

Ingredients

Gin

Campari

Red vermouth

Method

How to make a Negroni

Serves 1 · Takes 3 minutes

Add all the ingredients directly into a lowball glass with ice and stir

Garnish with an orange slice and serve

Makers mode

View the full recipe

Perfecting the Classic Negroni

Making the perfect Negroni requires attention to detail. There are several key aspects to perfecting this celebrated cocktail:

• Quality Ingredients: Given the simplicity of its recipe, the quality of each ingredient profoundly affects the final result. Invest in a good-quality gin, Campari, and sweet vermouth.
• Stirring, Not Shaking: Unlike many cocktails, the Negroni should be stirred to combine and chill the ingredients without over-dilution or cloudiness. Stirring ensures a silky smooth texture.
• Ice: Use large, crystal-clear ice cubes to minimize dilution while keeping the drink cold. Ice clarity can enhance the aesthetic appeal of the cocktail as well.
• Garnish: A properly executed Negroni isn't complete without an orange peel garnish. The oils from the zest add a fragrant aroma that complements the drink's rich flavors.

The allure of the Negroni lies in its perfect balance between the bitterness of Campari, the botanical notes of gin, and the sweet complexity of vermouth. Whether enjoyed as a pre-dinner aperitif or a late-night indulgence, the Negroni continues to captivate palates worldwide, embodying the elegance and timelessness of classic mixology.