Brand partnership
Make Me a Cocktail is the platform people open while they're choosing what to pour. Founded in 2010, with 3,000+ recipes across web, iOS and Android, we put your brand in front of an audience that's actively deciding what to drink next — not passively scrolling a feed.
Our recipes call for generic ingredients — “vodka”, “orange liqueur”, “aged rum” — never a brand. A brand partnership fills that space: you become the recommended choice, automatically, across every cocktail that uses your ingredient.
Reach at a glance
A global audience, with the United States the largest market and strong secondary reach across the UK, Canada, Australia and Western Europe.
Why this works
Spirits brands spend millions interrupting people. We do the opposite — your brand shows up when the decision is already being made. Someone has a recipe open and a glass in hand; they're not browsing, they're choosing what to pour.
The average display ad gets ignored — industry click-through sits around 0.05%. Our recipe pages hold attention for over a minute, because the user came looking for a recipe and is reading every word. You're not paying for impressions on a half-distracted audience; you're paying for placement at the exact moment someone decides what to make next.
We meet users with the recipe open, not on a feed they're skimming past.
Focused attention on every recipe — every impression is a high-value one.
The user is about to need the bottle — your brand is the answer in front of them.
What you actually get
A brand partnership is three placements working together — not a banner ad. Here's exactly what goes live, using Hornitos Plata as an example.
In the recipe
Across every cocktail that uses your ingredient, your brand appears as the recommended pour — right in the ingredient list, with a buy link built in. For a category spirit, that's hundreds of recipe pages working for you at once.
Recommended pour · integrated buy link · hundreds of recipe placements
A dedicated ingredient page
Your own page on Make Me a Cocktail — your story, your buy links, retailer integrations and a curated collection of cocktails featuring your spirit. It's indexed by Google and keeps driving discovery long after the campaign starts. A permanent storefront, not a temporary banner.
Branded page · buy links + retailers · curated cocktails · indexed on Google
A branded results page
Every cocktail you can make with your specific product, in one place — rendered with your bottle, your branding and a buy link throughout. A ready-made landing page you can point your own marketing, social and retailer activity towards.
Branded URL · every compatible cocktail · shareable destination
It compounds — you're building presence, not renting attention
A category spirit like vodka, gin, rum, tequila or whiskey appears across hundreds of cocktails on the platform. Every one of those becomes a placement, and users meet your brand repeatedly across the recipes they explore — consistent visibility builds preference.
Unlike traditional ad spend, none of this disappears when the campaign ends. Your ingredient page keeps ranking in Google, your in-recipe placements stay indexed, and with a Domain Rating of 46 the platform drives long-tail organic discovery for you well beyond the initial term.
Plus a slot in the Ingredient Deep Dive
Every three-month partner gets a sponsored placement in our weekly Ingredient Deep Dive newsletter — sent to 120,000 subscribers who opted in for exactly this kind of content. Readers arrive in the same decision-making mindset that powers the website, and it consistently outperforms standard display advertising.
Just want to claim your brand page?
You don't need a full partnership to get on the platform. Any brand owner can claim their brand page and add their own description, imagery, flavour profile, strength, origin and history — plus a do-follow, non-sponsored website link back to your own site. See the Bacardi White Rum page as an example.
Thanks to our ingredient categorisation and substitution algorithm, your brand automatically shows which cocktails can be made with it, plus a results page specific to your brand — no need to send us a list of recipes first.
There's a small charge to create a brand page. To check whether we already have a page for you, head to the ingredient page and start typing your brand name — or get in touch and we'll tell you more.
Make Me a Cocktail has been used by home bartenders since 2010 and is regularly referenced by drinks media and industry professionals.
Let's tailor this to your brand
Every brand has different priority markets, different cocktails and different goals. Walk through the full deck, or take twenty minutes on a call and we'll show how this works specifically for you. We work with brands of all sizes, craft to international.