Email Advertising

Since 2010, Make Me A Cocktail continues to engage and inspire their growing subscription base with an email publication sent every fortnight. Each publication focuses on a key ingredient, known as Make Me A Cocktail’s Ingredient Deep Dive.

Make Me A Cocktail’s readership are young, inquisitive, experimental and sociable. They are amateur cocktail enthusiasts and drinks connoisseurs, all looking for inspiration, developing their beverage repertoires and looking at further ways to enjoy cocktails.

This is a highly segmented, loyal and growing audience that would benefit from targeted advertisements, pertinent to each publication. Our upcoming themes can be found on the advertising booking page. Book a slot with the theme that works best with your business or get in touch to discuss

Main Sponsor

main sponsor location

The main sponsor is placed at the top, directly below the introductory text and is full width on the email.

Subscriber Base ~ 55,000 (April 2020)
Open/Click Rate ~20% / ~18%
Reader Top Origins US (60%), UK (20%), Australian (5%), Canadian (4%)
Reader Age 25-34 (35%), 35-44 (17.5%), 18-24 (15%), 45-54 (14%), 55+ (17%)
Newsletter Frequency once every other week (usually Friday)
Slots per issue Only 1 main sponsor
Pricing and Availability

Use the link below to view current pricing and availability. Once you’re ready, please click on an open slot to proceed with the booking.

View availability and book a slot
Ad Formats

See below for the example and otpions. For live examples, please view our latest issue.

Main sponsor format

main sponsor example

A high impact image driven advert placement with links to your site and an option to include a fairly long sales message.

Main Title 2-3 short words (we may edit this)
Name & URL Name of your product and URL
Image A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or try to communicate a complicated message. Simple photos, graphics, or illustrations work best to get attention.
Description The description of your product (320 characters max)

Classified Ads

As well as the main sponsor slot we also offer two (2) short, affordable, image-based classified ads in each newsletter. Each one takes up 50% width of the email, side by side and are palced further down in the email flow.

main sponsor example

For an even more impactful campaign, we recommend combining your sponsor slot with a few classified ads to keep the brand top-of-mind with our readers. For instance, you could book a classified ad every other week for two months leading up to your main sponsor slot. You can view available classified slots here. Contact us for advice on how to build a campaign that includes classified ads.

Name & URL Name of your product and URL
Image A rectanguar image (JPG only, 800 by 530 pixels i.e. 3/2 ratio). The image should not contain fine details or try to communicate a complicated message. Simple photos, graphics, or illustrations work best to get attention.
Make a Booking

Use the link below to view current pricing and availability. Once you’re ready, please click on an open slot to proceed with the booking.

View availability and book a slot

Multiple bookings

We do offer discounts for multiple bookings, please see the table below. All discounts are worked out during the booking process.

3-9 slots ordered 5% discount
10 or more slots ordered 10% discount

If you have already booked a slot with us, it hasn't been sent out yet, and wish to make another booking please contact us where we can help with any multiple bookings.

Ingredient take-over

If none of our booking slots have been booked yet (hurry up they fill up fast) for a specific ingredient deep dive, we can offer an ingredient take-over for that issue. Get in contact with us to find out more.


After booking and payment has been made for a main sponsor slot of classified ad, you will receive receipt and confirmation of your booking. You will also receive a link to add the assets for your slot, including image files and text.

For all questions please contact us. All advertising in any of our emails is subject to our terms and conditions, terms of supply and privacy policy.

Sponsored Blog Posts

Sponsored posts are a great way to promote a new product and bring awareness to a new campaign. We offer the opportunity for companies to write sponsored posts with the following criteria:

  • The article / post needs to be accepted by our verification team before going live
  • The article / post needs to fit into our target demographic. We don't accept blog posts from gambling sites or pornographic sites
  • We include the line "This blog post was sponsored by (brand name)" underneath the advertising section on the individual blog post
  • We need a royalty free / copyright free image to include with the blog post
  • All links include rel="sponsored" as part of the meta data

Videos and give aways can be included in sponsored posts for an additional fee, and we also offer copywriting services if required. Contact us for more information or to book a slot.

Contact us

Brand Owners

Are you a brand owner looking to increase your online prescence? Or a specialist spirit owner who needs to increase its ingredient awareness? Or just after more publicity and marketing for your product? If so we can help!

Contact us

We run a flexible affiliate scheme that often can cost the brand owner no monthly or yearly subsription, for a lifetime of product information and marketing.

Ingredient Listing

As a brand owner do we have your brand in our ingredient database? If not then you could be missing out on potentially thosuands of Make me a cocktail users from using your ingredient in cocktails.

All our ingredients have a full page listing, along with options to purchase the ingredient via our online sales partner - We can include background information, a large image of your brand along with a website link to your brand website.

Our ingredients also go through a substitution alogirthm when we process what recipes users can make, meaning that even if a user does not have your brand in stock, we show them possible recipes that they can make using your brand instead of a competitor brand that the cocktail would usually require.

Cocktail Recipes

Once your ingredient is in our database, we can then add a multitude of cocktails to the site that use your product, encouraging users to purchase the brand. Even if users do not have your brand currently in their stock, we still highlight these cocktails to show them what they could make if they bought your product.

All recipes feature back links to the ingredient listing, along with social media share options for users to share the brand specific recipe with facebook, twitter and google plus.


Once we have your brand specific cocktails on our site we can create a unique list associated to your product. Example lists include:

  • The Best Cocktails to Make with x Brand
  • Cocktails to sip to after a hard days work
  • Cocktails for party goers
  • Or a list that is bespoke to your target market and demographics.

All our brand orientated lists are marked as Make me a cocktail sponsored lists, giving them more crediance and also better visual placings throughout the site.

Weekly Email Digests

We send out weekly email digest to all members, that feature not only the most recently added cocktails and lists, both of which your brand can feature in, but also commentary where we can highlight new additions to the site.

All our members are drink focused individuals, so you know that you'll be hitting the right demographic for your product.

Can You Give Me Some Examples?

Sure, below is a brief list of some of the opportunites we can give to brand owners:

  • Adding cocktails that use the brands ingredient into our database
  • Adding lists that utilises the brands cocktails
  • Website link on the ingredient page linking to the brands website
  • A brand orientated list that includes only the brands cocktails, and includes the brands name in its title. This list is also shown on the home page under MMAC lists
  • Adding the brand orientated list as the first list on the listmania page
  • Weekly email digest inclusion for the brands cocktails and lists
  • Having one of the brands cocktails shown as the main cocktail on the home page
  • Keeping the brand orientated list present on the home page for a number of weeks
  • Posting of the brands cocktails and lists to our Twitter, Facebook and Google+ feeds, along with submitting them to stumbleupon and Pinterest
  • Adding the brands recipes to 'Recipe of the day'. Recipes of the Day gets shown on top spot on the recipes page, are posted to our twitter feed every day, and also added to our Cocktail of the Day RSS feed.
  • Creating specialised cocktails for the brand and taking high quality professional photos for the brand to use.
  • Adding the ingredient onto the 'Make a Cocktail With' on the home page.

Get in contact and include a brief description of your needs. Many of the above features we offer for free after consulting with the brand.

Rates and Purchasing

Please get in contact us regarding sponsored blog posts, where we can detail rates specific to your campaign.

Anything Else?

There are lots more that we can offer and tailor for each individual brands specific needs and wants. We have an active online social media presence (twitter, facebook and google plus) that can be used to highlight your brand or product to potentially millions of users. We are currently growing at an exponentail rate, and benefits for early adopters will be seen for many moons to come. We have key demographics on users of the site, along with key stats on website use and user journey throughout the site. We are a friendly team who love to help where we can and you can read more about us, and where we all began, here.

Contact us